Richard Heayes
Website:www.playlenz.com
Twitter:@richheayes
Instagram:rich_heayes
Job role:Toy and games inventor/designer
Skills:Game Design- taking brands & stories and creating face to face experiences for all ages. Toy Design - Sketching to CAD and all skills needed to turn them into production items. Project & Design Management
An industrial designer with 30+ years in design & development of mass-market toys and games. Ex- Hasbro Design Director and since 2013 running HeayesDesign LTD.
Recent project reports
Today the final print arrived. We printed 250 games and they look great.
After lots of testing the gameplay was modified to give it a closer link to the feeling that the players are working in labs. We didn't want any real battling between players in the game as that doesn't reflect what really happens in real life. But it is a game so it needs some elements of competition to make it fun. We wrote the final rules which were modified over 20 times before we were happy with them
I wanted the cards to reflect the original sketches so we looked at how these cards could look. I started with just two cards to test the look. They needed to be very clear and tell you the name of the Cell and which group they came from. I also thought it would be fun to make them appear as though they were under a microscope. The text is called 'Lorem Ipsum' it just fills space with a variety of made up words before you have the correct text you need.
